If Your Site Is Rejected by Google
If you receive that email from Google stating that your site has not been accepted because it is not according to our program polices, the first and important thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.They have to make sure the websites that display these ads are up to standard or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website with lots of popops.
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:
1) Is your site an "About Me" website?
Google does not usually accept these kinds of personal sites because most of them do not have a specific topic or theme. They are usually just random facts about the website owner or their hobbies, pictures, etc.
It would be difficult for Google's technology to display targeted ads on these kinds of pages because the topics vary from subject to subject.
They are looking for "themed" sites that contain a generous amount of information on a specific topic. It could be anything from sewing tips to sports. Just make sure there is an obvious theme with adequate information.
2) Is your site organized?
Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and most important one is that each page has a consistent layout.
3) How many pages are on your site?
Even though Google doesn't specify a page number requirement, many believe they are looking for web sites with a certain amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 15 pages and blogs with aleast 10-15 posts.
4) Is your content solid?
Don't just submit a website with a bunch of links to other sites. Be sure you have a nice unique site with enough original content of your own.
5) Is your site an exact carbon copy of someone else's?
Some believe Google can't find out if your site is original or not. Don't risk it and steal from someone else. There are many resources on internet from where you can find articles of your choice.
If you're stuck, write a few articles of your own and then go to sites like www.articlecity.com and sprinkle a few of their articles around your site to beef it up.
6) Google Program Policy
Be sure to read their program policy and procedures carefully and make sure your site hasn't violated any of the terms and conditions.
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